Ira Organic Shop
Direct-to-consumer (D2C) organic eCommerce storefront featuring 100% natural wood-pressed oils and wellness essentials with instant checkout and shipment tracking.
Industry
Organic Food & D2C
Project Type
eCommerce
Timeline
4 weeks
Market
🇮🇳 India
The Challenge
Ira Organic produces traditional wood-pressed (cold-pressed) cooking oils including Groundnut, Sesame, Coconut, and Mustard oils. Selling pure, premium health products online requires establishing deep customer trust regarding ingredient purity and extraction methods.
Their existing sales channel had high cart abandonment rates due to clunky mobile checkout steps and lacked automated shipping cost calculation for different bottle weight categories across India.
Our Solution
We built a clean, earthy, trust-building D2C eCommerce experience highlighting farm-to-table authenticity, laboratory purity certificates, and customer health benefits directly on product pages.
We implemented a friction-free 1-click UPI and card checkout, weight-based automated shipping integration with Shiprocket, and automated WhatsApp order confirmations with live tracking links.
Key Technical Decision
Built a headless eCommerce architecture with optimized micro-interactions and instant UPI intent deep-linking for mobile shoppers, reducing checkout friction to under 20 seconds.
Impact & Results
3x
Increase in repeat customer order rate
60%
Reduction in checkout abandonment with 1-click UPI
Pan-India
Automated fulfillment and multi-carrier courier dispatch
4.9★
Customer satisfaction rating on product purity
Technologies Used
Our customers love how easy it is to order fresh wood-pressed oil on mobile. Epsilon made our store look authentic, trustworthy, and incredibly fast.
Harshil B.
Co-Founder, Ira Organic
✓ Verified on Google
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